“Futura” Designer, Paul Renner
Roles: researcher, designer
Concept: My concept for the overall design was to create a striking center visual piece (the picture/overlay of Futura) and place other information in pockets around it. I ended up using the hyphens on Futura as a holder for some information, and that was a choice I liked. Each of the other pockets of information has a stylized header that fits the aesthetic of Futura – they are geometric but simple. The whole style of the poster was meant to be modern and fresh (like Futura) and geometric (the shapes included). Viewers of the poster thought appreciated the shapes, overlays, and effect of the letters over the picture.