Full Bloom Coffee & Tea
No wasteful packaging. Just straight-up coffee that tastes good and travels well. Made from delicious, special-grade coffee beans, freshly roasted the day they’re shipped to you. Sustainably made with zero pesticides.
Problem: There are too many coffees lining the grocery store shelves, lacking differentiation and the ability to stand out.
Role: illustrator, designer, writer
Tools: Adobe Illustrator, Adobe Photoshop
Target Audience: 18-25-year-olds who are looking for the newest, trendiest coffees, and love to try new things
Warm colors and a round retro serif typeface were used to create a 70s feel in the branding. The heart latte foam art serves as the primary logo, with the organic flower circles being secondary assets, in line with the rest of the brand.